Website format guide
Website image decisions should balance file size, compatibility, transparency, and how the asset actually looks. This guide frames the choice around real web jobs rather than blanket advice.
Tools
Once you know the right format, the converter lets you test the export locally on a real file.
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Quick flow
Benefits
A practical website-focused guide to choosing between PNG, JPG, WebP, and AVIF.
The guide focuses on practical browser and website concerns: page weight, transparency, and compatibility.
Not every web image is a photograph, and not every asset needs the same codec.
Use the guidance, then test the decision in the related local workflow.
Tradeoffs
It is excellent for alpha and crisp edges, but it is not a free pass on page weight.
It is still a valid web choice for photographs, especially when support requirements are conservative.
They can shrink delivery size considerably, but teams still need to weigh support and workflow constraints.
Guide
Hero photos, UI screenshots, logos, and transparent graphics should not all be treated as the same export problem.
A smaller file is only useful if the site stack, browser target, and workflow all support it cleanly.
One comparison on a representative file usually teaches more than a long abstract debate.
Best practices
FAQ
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Once you know the right format, the converter lets you test the export locally on a real file.